When you expect a product to last a lifetime, the company you buy it from better still be in business when your product needs service. With more than three decades of award-winning history, you can be confident that a Ross product purchased today will be supported for a lifetime of use and enjoyment.

Ross reels are still the #1 selling fly reels in the USA! Every Ross reel is engineered to endure a lifetime of days on the water. This is why Ross reels remain a favorite among fishing guides around the globe!

Ross is the recipient of more industry "Awards in Excellence" for innovation, dependability and performance than any other fly reel manufacturer in the world!

New for 2011 is the F1 series of reels that will redefine fly reel design for many years to come!